Lifecycle Marketing Manager

We are looking for an experienced Lifecycle Marketing Manager to help grow, engage, and retain our members (patients). This role will own lifecycle initiatives for these members, ensuring they are seeing value in Brightside as a mental healthcare platform. They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment. 

What you’ll be doing as Lifecycle Marketing Manager:

• Become the expert on and advocate for our members, acting as the owner of the customer journey
• Develop lead nurture and newsletter campaigns to increase purchase rate
• Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
• Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate.
• Understand the drivers of member churn and develop programs to increase member retention.
• Develop KPIs to gauge how effectively we are managing the member lifecycle. Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

Requirements:

• 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
• Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
• Track record of strong collaboration and ability to influence across disparate teams and functions
• Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
• Experience working with health tech companies a plus
• BA/BS degree or equivalent knowledge or experience

Benefits:

• A competitive salary
• Stock options so you have equity
• Fully paid for comprehensive health care (medical, dental, vision)
• Pet Insurance 
• Life Insurance & Short / Long Term Disability 
• 401k Plan 
• Unlimited PTO and sick leave
• Parental Leave 
• Work remotely and whatever schedule works best for you
• Additional memberships and perks

Work Environment & Culture

At Brightside Health, you’ll join a fully remote, mission-driven team that values flexibility and impact. You’ll collaborate with professionals across engineering, product, and clinical teams, all dedicated to transforming mental healthcare. Our culture fosters continuous learning, empathy, and cross-functional collaboration.

We celebrate diversity and are committed to equal employment opportunities based on merit, competence, and performance. Research shows that underrepresented groups often apply only if they meet 100% of the listed criteria—we encourage women, people of color, and LGBTQ+ job seekers to apply even if they don’t check every box.

Compensation & Hiring Commitment

Final offers are determined by multiple factors, including location, experience, and expertise. If you have questions about compensation bands, please ask your recruiter.

At Brightside, we recognize that building life-changing technology for mental health is both a responsibility and a privilege. We set high standards while ensuring every team member is valued, trusted, and empowered in an environment driven by inclusion and impact.