Sr. Manager, Regional Accounts - Remote FL Based

The Sr. Manager, Regional Accounts will be on the frontline, building a portfolio of high growth, quality businesses in their defined Region of the US. This person will have HQ responsibility for all customers in the region and should have detailed knowledge, as well as a history of success managing a rapidly growing brand in the conventional, natural, club and convenience channels.

The role will require an aptitude for building highly productive business relationships with retailers through excellent written and oral communication skills. The ideal candidate should be both analytical and engaging. Storytelling and critical listening skills are a must have.  

Main Responsibilities include a primary role in creating strategy and programs, optimized for the regional chains in their territory. The candidate must be effective in building and selling these programs to local decision makers.  The role will require the creation of local account budgets that focus on the advancement of the key KPIs of: price, promotion execution, and quality distribution. The role requires the ability to create win-win business solutions that resonate with the retailer and the consumer.

Responsibilities include playing a primary role in tailoring strategy and programs for the assigned customers. The candidate must be effective in building and selling these programs to local decision-makers. The role will require the creation and management of account budgets that focus on KPIs including price, promotion execution, and quality distribution. The role requires the ability to create win-win business solutions that resonate with the retailer and the consumer. Additionally, the Sr. Manager, Regional Accounts should have the ability to build customer facing PowerPoint presentations with the help of the Insights and Category Development Team.

Desired Behaviors

• High sense of urgency

• Respectful candor with a direct approach

• Full ownership over all aspects of the customer relationship

• Proactive cross-functional engagement to build 360-degree plans

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset and professional demeanor.
• Build distribution on priority packages in keeping with company strategy and plans.
• Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix.
• Sell Zevia’s optimum price program by using best practices and available tools.
• Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis.
• Conduct quarterly business reviews to update accounts on business, channel competition, and identify opportunities.
• Provide category insights that promote change in promotion, price, or display practices.
• Provide feedback to local decision makers on any relevant developments, information, or successes.
• Maintain local and national knowledge regarding accounts and competition.
• Provide forecasting and planning input for the territory.
• Create distribution goals across all packages with retailers.
• Develop and manage promotional trade spend with retailers.
• Where applicable, educate, train, and interact with distributor representatives on Zevia’s products, merchandising standards, and sales strategies to drive superior execution in stores.
• Support distributor trade shows as needed.

• 4-year college degree, preferred
• MUST have experience with Publix and Food Lion experience preferred
• Minimum of 5-years’ experience in the Beverage and/or CPG industry.
• Previous representation and sales experience with a successful history in the Southeast markets.
• Excellent communication and negotiation skills with the ability to listen well and read a situation.
• Prior track record of building, presenting, and implementing creative programming.
• Excellent verbal and written communication/presentation skills.
• Strong planning, organizing and time management skills.
• Self-driven to succeed and surpass targets and the ability to work independently and make informed decisions independently.
• Team first attitude.
• Experience using syndicated data sources (i.e. IRI, Nielsen, SPINs)
• Competent computer skills including: Microsoft Suite (PowerPoint, Word, Excel, Outlook, and Teams)
• Strong ability to positively influence others outside of a direct reporting relationship.
• Healthier beverage segment awareness and passion for healthier products.
• Experience with various channels like conventional and natural grocery. Convenience channel experience is a plus but not required.
• Knowledge on beverage category product distribution and the logistics of delivering products to store shelves.
• Must have ability to:
  • travel via car with a valid driver’s license and untarnished driving record.
  • travel outside of local territory for multiple nights, at least once per month
  • sometimes work flexible hours/weekends as travel and national marketing and consumer events requires

Supervisory Responsibility

This position does not have direct reports.

Work Environment

Under normal operations, this position operates in a home office environment for 60% of the time. This role has significant travel requirements of up to 40% with the focus on this travel to be the attending of customer HQ appointments. There is also the expectation of getting out into the home market to visit stores to monitor execution of pricing and programming.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 30 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type

Exempt & remote

Travel

Under normal operations, this position requires travel 2-3 times per month to support their region and Zevia Company needs.

Work Authorization/Security Clearance

Must be eligible to work in the U.S.

EEO Statement

We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual’s race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, age, physical or mental disability, pregnancy (including childbirth and breastfeeding), medical condition, national origin, ancestry, marital status (including registered domestic partnership status), civil union status, familial status, military or veteran status, genetic information, caregiver status, citizenship status, immigration status, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a “Protected Characteristic”).

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What We Offer

• A collaborative environment, where everyone contributes and delivers
• A place where you can grow, develop and learn
• Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
• A comprehensive benefits package which includes:
  • An array of medical plans
  • Dental
  • Vision
  • Group Life Insurance
  • Short-term disability + Long-term disability
  • Flexible Spending Accounts: Medical, Dependent and Limited Use
  • Health Savings Account
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Indemnity Insurance
  • Legal Insurance
  • Travel Assistance
  • Employee Assistance Program
  • Pet Insurance
  • 401k Plan (Traditional and Roth)
  • Vacation, Personal/Sick Days, and Holidays
  • Professional development contributions
  • And of course, all the Zevia you can drink!