Events & Activations Manager

Events & Activations Manager

CLASSIFCATION/STATUS: Full Time, 40 hours, Exempt, Permanent

WORK LOCATION: Hybrid

DEPARTMENT: Client Services – Community Engagement

REPORTS TO: Community Engagement Manager

JOB LEVEL: 3 - Professional

AREAS OF OVERSIGHT: Community Events & Activations

SUPERVISORY RESPONSIBILITIES: Brand Captains and Brand Ambassadors

WHO YOU ARE: 

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Events & Activations Manager is responsible for overseeing community engagement events and managing coordination activities between community members and cross-functional internal teams. This role ensures the timely, effective, and successful execution of events that align with ASG's mission. The ideal candidate has at least 4 years of experience in event management, personnel management, and process coordination. The Events & Activations Manager reports directly to the Community Engagement Manager as part of the Community Engagement Team.

YOUR RESPONSIBILITIES

• Design, oversee, and execute outreach events such as tabling, activations, conferences, business walks, survey collection, and focus groups (both virtual and in-person) with operational and logistical excellence, applying industry knowledge and people management skills
• Oversee all logistics, including location sourcing, ordering supplies, event promotion, event cost management, vendor management, and event staff scheduling, ensuring seamless execution, professionalism, and organized processes for stakeholders and employees
• Manage multiple budgets simultaneously, ensuring accurate and timely processing, tracking, and reporting of expenditures across all project lifecycles by utilizing ASG’s project management tools
• Develop unique event concepts and themes that appeal to broad or specific audiences
• Develop and manage campaign materials, including design, ordering, distributing, tracking of informational collateral, “swag,” and uniforms
• Coordinate field outreach efforts by creating workplans, campaign universes, survey questions, talking points, engagement pipelines, reporting mechanisms, and training for multiple field teams working on separate projects
• Manage Brand Ambassadors, including staffing, training, budget tracking, and relationship management
• Ensure Brand Ambassadors meet key performance indicators (KPIs) and maintain high standards by tracking and reporting
• Regularly travel to storage units and events, performing on-the-ground outreach to interact with stakeholders and community-based organizations
• Establish, implement, and monitor service standards, such as through the creation of feedback surveys, and quality measures to meet agency, community, and client needs
• Identify and proactively address any concerns or barriers to a successful community engagement campaign with a solutions-oriented approach
• Participate in the creation and maintenance of appropriate partnerships and relationships
• Partner cross-functionally with other ASG team members to leverage events and online experiences to amplify program and campaign impact
• Perform additional duties as assigned, demonstrating flexibility and adaptability to contribute effectively to the overall success of the organization    

YOUR MINIMUM QUALIFICATIONS

• Bachelor’s degree and direct work experience in event planning, execution, and management.
• 4+ years of successful project management experience for events.
• 3+ years of experience in Public Administration, Community Engagement, Social Services, or related fields.
• 3+ years of experience using electronic project management and budgeting tools.
• 2+ years of direct onsite personnel management, including scheduling, training, operations, and coaching.
• Valid driver’s license, access to a vehicle, and ability to attend onsite events during the day, evenings, or weekends.
• Reliable and consistent internet access.
• Flexibility to work evenings and weekends, especially during campaign peaks.
• Strong event planning, timeline management, and communication skills.
• Proven experience in overseeing diverse events and outreach programs.
• Advanced budget management skills, particularly for brand ambassador programs.
• Proficiency in Excel and project budgeting/workbook software.
• Skilled in team collaboration, developing training materials, and tracking KPIs.
• Expertise in event logistics, promotion, and cost management.
• Effective leader and crisis manager with adaptability to real-time challenges.
• Culturally aware and inclusive event planning.
• Organized, detail-oriented, and a skilled problem solver.
• Strong multitasking and time management abilities.
• Client-focused with a deep understanding of community development and diverse client needs.

YOUR COMPETENCIES AND TRAITS

• Communication: must communicate complex information clearly and concisely, actively listens and engages in feedback loops to ensure understanding, and adapts communication style to diverse audiences to foster collaboration and alignment across teams
• Reliability: must consistently deliver high-quality results by managing tasks effectively, meeting deadlines, and proactively solving obstacles to ensure team objectives are met
• Quality Work: must consistently produce high-quality work with meticulous attention to detail, actively incorporating feedback to maintain alignment with quality standards
• Problem Solving & Decision Making: must demonstrate analytical and creative thinking to efficiently resolve issues, using data-driven and innovative approaches to develop solutions and make informed decisions by evaluating information and weighing risks and benefits
• Time Management: must efficiently prioritize and organize tasks to meet deadlines, balances multiple responsibilities, and uses tools and strategies to optimize productivity while managing stress professionally
• Cross-Functional Collaboration: must effectively collaborates with diverse teams to achieve shared objectives, integrate different perspectives, adapt to consensus, build productive relationships, and seek feedback to enhance outcomes and drive success
• Operational Excellence: must optimize operational processes and workflows for efficiency and quality, implement best practices and continuously improve, and uses performance metrics and data-driven insights to achieve superior outcomes and support organizational goals

WHO WE ARE & WHAT WE DO

Archipelago Strategies Group (ASG), established in 2013, specializes in impactful social marketing to change behaviors. Our comprehensive services encompass in-house communications, marketing, creative, community outreach, and contact center teams.  Our mission is to deliver “marketing with purpose” and we pride ourselves on our people-centric, multilingual, and bold strategies. We aim to provide trusted information and resources to those who need it most. Our campaigns are not only effective but also culturally resonate, creating a personal connection with our audience. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts, New England, and across the nation.  

ASG is a certified minority, woman and LGBTQ-owned business enterprise. Our team is also culturally diverse, and a majority of our staff are multilingual, enabling ASG to connect with key stakeholders in their native languages. ASG’s approach has proven successful for a wide range of over 200 clients with projects implemented in more than 15 languages. ASG has received accolades such as the U.S. SBA’s Minority-Owned Small Business of the Year and recognition as one of Massachusetts’s “Fast 50” growing private companies in the Boston Business Journal. With ambitious growth goals, we aim to expand our offerings both operationally and geographically, so that we can continue to purposefully impact diverse communities through our social marketing.

OUR PROMISE

If you are passionate about working for a growing organization that values authenticity, passion, helping others, diversity, and inquisitiveness, you will find your career rewarding and impactful at ASG.  As Events & Activations Manager, you will be part of a dynamic team and will find a partner in your career path goals and trajectory!

OUR BENEFITS & PERKS

• Base Salary: $65,000 - $70,000, Salary range for this position is commensurate with experience.   
• Vacation AND Wellbeing Days: Receive generous vacation time that increases throughout your tenure and frontloaded Wellbeing time – no waiting period to take paid time off!
• Company Holidays: 12 Company Holidays and 1 Floating Holiday.
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K + Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!
• Hybrid Workplace: Enjoy a remote first workplace, with in person duties required as needed for client meetings, events, activations, other project work, and internal meetings

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this position. Duties, responsibilities, and activities may change at any time with or without notice.  

ASG is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities.  By providing and supporting a work culture that fosters and builds upon diversity and its strengths, ASG will better serve our clients and communities through its services. ASG is an employment at-will organization and an equal opportunity employer committed to maintaining a work environment free from discrimination on the basis of age, amnesty, ancestry, color, creed, disability, gender, gender identity, gender expression, genetic information, marital status, national origin, pregnancy, race, religion, sex, sexual orientation,  covered veteran status, national guard or reserve unit duty obligations, or any other category protected by law (“protected class status”) and in accordance with applicable federal, state, and local laws. ASG complies with applicable federal, state, and local laws governing non-discrimination in employment.

ASG participates in the E-Verify program and upholds candidates and employee rights. Additionally, ASG complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, or any additional information on the content above, please contact People Operations by email at people@discoverasg.com.