Senior Content Marketer

Who we are

Float is the leading resource management software for professional services teams. Since 2012, we’ve grown every year—independently, self-funded, and profitably. We’re rated #1 for resource management on G2 and trusted by 4,500+ customers worldwide.

As a certified B Corporation, we’re committed to making a positive impact on our team, customers, the environment, and the remote community. Our 50+ person team works 100% remotely across the globe, with perks and benefits designed to support us in living our Best Work Life. You'll collaborate with teammates across Australia, Mexico, the UK, Nigeria, Canada, and the US. Learn more about our data security practices for employment or service contracts here. Browse our blog to get a glimpse of life at Float and check out our Glassdoor employer reviews. See why our customers love Float on G2.

We’re on a scale-up journey, and we’re seeking people who thrive in this stage. We want Float to be the place where you have the autonomy and opportunity to do the best work of your career.

Why we’re hiring for this role

The Senior Content Marketer plays a key role in maintaining and innovating our content channels to drive prospects and customers to Float. If content is the fuel that keeps the marketing engine running, then you are the person in charge of creating and distributing that fuel—making sure it meets the needs of our ideal customers and drives engagement, demand, and brand affinity.

Right now, our lean two-person content team is focused on driving our core content initiatives, which include quarterly live sessions, the monthly Resourceful newsletter, our always-on SEO program, and our LinkedIn presence. That’s where you come in: your support will enable us to keep these channels going and also explore new formats.

This role will build on what’s working, experiment with new ideas, and explore untapped opportunities—whether that’s video, community, conferences, podcasts, or something new altogether. With you on board, we will also be able to collaborate more closely with product marketing, and keep delivering content that stands out and drives both brand awareness and customer growth. Some people might say that resource management is not the most exciting of topics... we disagree!, and we think there are a lot of opportunities for us to be creative, opinionated, and unique in this space 😉

You will take ownership of key content activities, support product marketing efforts, and be a hands-on leader and driver within the content team. If you’re a strategic thinker who loves creating high-impact content and isn’t afraid to experiment, we’d love to hear from you.

Our Content Lead, Fio, explains the important role you will play within our Marketing team. Watch this video!

You’ll be working asynchronously with a bright, dedicated team from across the globe, with a strong focus on taking complex problems and creating solutions that feel simple and intuitive for our customers.

What you’ll be responsible for

Early on, you’ll jump right into:

• Own and drive our content calendar: partner with brand, content, performance, and product marketing to ensure alignment across initiatives.
• Lead our always-on SEO program: actively work on optimization opportunities and on-page improvements, and collaborate with our external agency on research, briefing, and reporting.
• Plan and develop content across our other channels: collaborate with our Content Marketer Stella on the execution of written and visual content for LinkedIn, live sessions, monthly newsletter, customer stories, and more.

Once you are a bit more settled, we expect that you will jump into the following projects:

• Support product marketing: partner with Alexandria, our Senior Product Marketer, to create product-focused content for our product newsletter, new feature releases, and integrated product launch campaigns (we've got some big ones coming up 🎉).
• Maintain and improve our content production engine: ensure our content effectively supports product and performance marketing efforts. Think of content as the fuel that keeps our marketing engine running—so we can reach our target audience.
• Measure and report on performance: while not expected to be a data expert, you should be fluent in GA4 and content-relevant reporting tools to track success and iterate based on results.
• Keep key content assets up-to-date: regularly review and update long-form guides, listicles, and other content to align with new messaging and product features.
• Take on the management of one teammate: after your first 90 days, take on the people management of our awesome Content Marketer, Stella, including regular 1:1s and content planning sessions.

What you’ll need to be successful

We want you to love your work and believe that these skills will allow you to succeed in the role. Applying these skills requires:

• Experience across multiple content formats: a successful candidate will come with experience in B2B content marketing, likely in a SaaS scale-up environment. Our marketing team is five people, so you’ll be successful if you’re used to working autonomously without the support of a large marketing department.
• Hands-on SEO experience: ability to research and brief opportunities, optimize content, report on results, and collaborate with vendors.
• Versatility in content creation: experience switching between written formats (articles, newsletters, product updates) and video formats (Canva templates, video cutting and light editing, webinar hosting, short-form video creation).
• Understanding of content marketing trends: you’re curious by nature and in-the-know of what’s on the up; you use AI tools to support your content workflows, and know how to experiment and implement new ideas quickly.
• Customer-centric mindset: willingness to deeply understand how our customers use our product.
• Coaching, mentorship, or management skills: as you’ll be managing one teammate, experience in a management role or with coaching or mentorship skills will help in this role.
• Excellent communication and attention to detail: your work will be seen by thousands of people daily, requiring precision, clarity, and autonomy.

As a fully remote team, we’re looking for someone comfortable with asynchronous communication as the default, which means you have previous remote experience and are comfortable using tools like Slack, Loom, and Linear to communicate as needed. Don’t worry—you will have significant deep work time since we have very few meetings.

Why join us

Pay for this role is US $128,597 (Level 3). Here’s a blog post with more information on how we determine our salaries.

We’re a global async remote company with a diverse team of people from all over the world who share a common belief in living our Best Work Life. We believe deeply in the idea of transparency and share our Float Handbook publicly so potential new team members can see first hand our perks & benefits as well as our ways of working. If you feel like you can thrive at Float to do your best work, we would love to hear from you.

Hiring process for this role

You’ll find a lot of useful information about our interview process and what it’s like to join our global team on the Float careers page. The hiring process for this role looks like this:

Initial first meet (20 min): you’ll meet with Julia, Talent Manager, to discuss your interest in the role and review your questions about working at Float.

Manager interview (45 min): you’ll meet with Fio, Content Lead, to dive deeper into your content marketing skills and learn how you have made an impact in previous organizations.

Co-worker interview (30 min): you’ll meet with Stella, Content Marketer, and Alexandria, Senior Product Marketer, to learn more about your approach to collaboration and working cross-functionally.

Take-home task (4 hours max, paid): you’ll be given a take-home task to work through in your own time for us to get a feel for how you’d approach work that you would be responsible for in this role. You will be invited to a dedicated Slack channel where you’ll be able to ask questions, and be paid an honorarium $150 USD after completion of your take-home assignment. You will discuss your approach to the task with Siobhan in the final interview.

Founder and Director interview (45 min): you’ll meet with Glenn, Float’s CEO, and Siobhan, Director of Marketing, to get to know you and see if you have potential to be a great addition to the team.

Note: Industry research shows that women and those in traditionally underrepresented groups generally don’t apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.